You can’t escape the eyebrow and eyelash hype that has been prevalent for years – the Austrian company GW Cosmetics has perfected this trend. The manufacturer of high-quality hair, face, and body care products now distributes its items in more than 80 countries. In addition to its own brands RefectoCil – the global market leader in professional eyebrow and eyelash coloring, – Master Lin, and BeautyLash, the family-run company also produces cosmetic products for private-label clients. All products are produced and filled at the headquarters in Leopoldsdorf, with a research and development department enabling pioneering work and ensuring innovation and competitiveness. “From the idea through development to filling and the finished product, everything happens in-house,” says CEO Amra Deisenhammer. Her husband Rainer has been leading the successful Austrian company for 20 years, and Amra Deisen – hammer has been managing director since 2022. The success story began early: GW Cosmetics was founded in 1930 as Gschwendtner Hairdresser in the third district of Vienna.

In addition to hair cutting, eyebrow and eyelash colors were developed and industrially produced after the war. By the 1980s, the products were already being delivered to 20 countries worldwide. Rainer Deisenhammer was a tax consultant when he took over the company in 2004: “The company was a client of mine, and I found the products very exciting, even though I had no idea about chemistry or manufacturing.”