SHOPPING AT CHEGINI

Vienna’s 1st district is noble, the heart of the city, and a historically significant hub for former royal majesties, notable princes, and counts. Amidst the tourist hustle and bustle, since 1973, Boutique Chegini has stood as a fashion store resembling a show-room from the outside, with the main sales area located in the basement. As one of the two women’s multi-brand stores on Kohlmarkt, Chegini offers a unique brand portfolio. In its early days, during the mid-1970s, it was the first store to bring brands like Prada and Lanvin to Vienna and was considered THE fashion pioneer. With its current avant-garde brand assortment, it stands up to its early progressiveness. Labels like Maison Margiela, Marc Le Bihan, Uma Wang, and Elena Dawson are some designers who view fashion not merely as a consumer good but as a process that begins with creation and continues with wearing.

Are you interested in experiencing impressive textile art? Then visit Chegini at Kohlmarkt 7 and discover a place where international avant-garde meets old Vienna.